A time to celebrate
During 2011, MSI celebrated 50 years of influence and impact through a series of events and activities that honored our history and explored the role MSI will play in the lives of our academics and executives in years to come. Our anniversary theme, “MSI 50: Years Ahead,” reflected the forward-looking focus of the Institute's staff and leadership. Today, MSI can point to achievements that have shaped and defined the world of marketing. The half-century milestone was an occasion to celebrate that past as well as imagine the future of marketing.
In 1961, Scott Paper Company President Thomas McCabe founded the Marketing Science Institute.
As chairman of the Federal Reserve Board under President Truman and a prominent member of the Business Council, he had the stature and the vision to launch this effort.
For 50 years, MSI has helped break new ground in the field of marketing
LEADER INTERVIEW
"Exploring the 'Network' in Social Networks"
With Wharton Professor Christophe Van den Bulte